Vuse x Middle East Grand Prix 2020
Vuse is the principal partner of McLaren Racing and is activating at every F1 race worldwide. Responsible for the Middle East activation plan, I was assigned to develop activations for each region’s race creatively. So, how to adapt traditional experiential advertising in a world of social distancing? As the pandemic was striking the world, I had to work with my team on ways to create relevant and exciting content for our target audience. The brand is used to activate on-ground in HoReCas, but we didn’t have this opportunity, so we decided to create a show for our audience.
