Pantene Water

Women in the Middle East have always suffered from hair damage caused by water. Indeed, the sea is the main water source, meaning it has a high level of harsh minerals. It has been a main concern that they actually created all kinds of “miracle solutions”, forgetting that the best solution is actually a scientific one. And a lot of these women use mineral water to wash their hair. To make consumers realize that these “miracle solutions” are not effective or sustainable and that the best solution is a scientific one, we have launched Pantene Beauty Water, the first-ever bottled water for hair. Later, we launched a second video announcing our real solution, the new Pantene shampoo formula.