Oil replacement

To highlight the benefits of Head&Shoulders' new Oil Replacement product: Cool style, 100% dandruff free, we've released a catchy song where Alaa Wardi - the famous and quirky Youtube singer- initially tells the audience about his frustration for not having dandruff-free & stylish hair. We've also asked the audience to give Alaa some haircare tips & tricks.

A two-step activation revolving around Alaa's hair problems

The campaign was launched in a 2 steps activation, through 2 Youtube videos: a teaser and a reveal, tackling in a fun and engaging way the reasons for not having a stylish hair and how to overcome it. Through a first catchy song, Alaa will let people know about his frustration for not having dandruff free & stylish hair, and ask them for advice.

Then, a second music video, Alaa let out his enjoyment with his new found solution.

To go even more tactical we produced more videos to different topics and situations, where Alaa is popping into the mind of the different young heroes

MENA Cristal Festival 2016 - Media - H&S - Shortlist

Dubai Lynx Festival 2015 Media - Use of Social Media - H&S - Shortlist

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