Find the 3 references and fly to Cannes and Milan!
AIRPORT ASSETS
PRINT
PARLIAMENT
Become the reference luxury cigarette brand in the middle east. A competitive market where competition is already well-settled. That has a strong brand image about status and luxury. Modern, up-to-date, inspiring brands for trendsetters. Cigarettes became another badge for status in the region “I am what I smoke.” Idea: Engage our Parliaments members via an interactive experience where they will prove that they deserve to attend Cannes Film Festival and that “They are in the know”. How: With a film setting the brand values of luxury and sensations. We showcased the film on iPads during events. Participants were then initiated into the brand and had the opportunity to live it by winning a trip to Cannes Film Festival and Milan Fashion Week. But to do so, they had to find three hidden clues inside our film.
