Saudi Arabia is opening to the world with various projects that illuminate its culture and people. B.A.T. with Vuse is riding the train to this development by engaging with its creative class.
Vuse x Jeddah
From Jeddah With Love a digital love letter created with the local creative class to showcase their love for Jeddah and their inspirations. We worked with local talents to show the vibrant energies that run this hidden gem in the region. We worked with a spoken word artist to come up with an inspiring poem to contextualize the creativity of Jeddah and local fashion directors to shoot graffiti artists, parkour athletes, and many more in the most iconic landmarks and creative hotspots in the city.
